Sökning: "consumer enjoyment"

Hittade 4 avhandlingar innehållade orden consumer enjoyment.

  1. 1. Paradoxical consumer enjoyment : A cultural perspective on cigarette consumption

    Författare :Anna Felicia Ehnhage; Jacob Östberg; Carl Cederström; Andreas Chatzidakis; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Paradoxical enjoyment; cigarette consumption; consumer culture theory; consumer enjoyment; pleasure; psychoanalytically informed theories; Business Administration; företagsekonomi;

    Sammanfattning : In a time when health is seen as an important personal achievement, it is difficult to understand why people consume cigarettes. The explanations for cigarette consumption tend to be one-sided and the most common explanation are addiction and compulsive personality. LÄS MER

  3. 2. More than Meets the Eye : Transmedial entertainment as a site of pleasure, resistance and exploitation

    Författare :Karin Fast; André Jansson; Michael Karlsson; Jonathan Gray; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Transmedial; entertainment; world; brand; media convergence; producer; consumer; fandom; power; Media and Communication Studies; Medie- och kommunikationsvetenskap;

    Sammanfattning : Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. LÄS MER

  4. 3. An exploration of leisure shopping in retail store environments: Illuminating meanings, manifoldness and dynamics in consumers shopping experiences

    Författare :Kristina Bäckström; Institutionen för tjänstevetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Leisure shopping; consumers; experiences; store environment; consumer culture; retailing; marketing;

    Sammanfattning : Shopping has since long been recognized as a possible source of enjoyment. It has been argued that consumers of today devote ever more of their spare time to shopping. Within the domain of marketing, scholars have been successful in outlining consumers' motives for engaging in shopping as a leisure-time enjoyment. LÄS MER

  5. 4. Young consumers’ emotions towards emerging e-banking technology : A multi-perspective approach

    Författare :Masoome Abikari; Peter Öhman; Darush Yazdanfar; Rana Mostaghel; Mittuniversitetet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; e-banking adoption; emotions; loss emotion; deterrence emotions; perceived risk;

    Sammanfattning : Banks appear to be interested in enhancing their effectiveness and efficiency by developing e-banking technology, i.e., the provision of banking products and services through electronic channels. LÄS MER