Sökning: "retailing"
Visar resultat 1 - 5 av 56 avhandlingar innehållade ordet retailing.
1. Data-driven decision support in digital retailing
Sammanfattning : In the digital era and advent of artificial intelligence, digital retailing has emerged as a notable shift in commerce. It empowers e-tailers with data-driven insights and predictive models to navigate a variety of challenges, driving informed decision-making and strategic formulation. LÄS MER
2. Towards returns management strategies in internet retailing
Sammanfattning : The digital transformation of the retailing industry in recent years has had a profound effect on consumers’ behaviour on a global scale. When shopping and browsing online, consumers are not able to “touch and feel”, which means that product returns are inevitable. LÄS MER
3. Dagligvarudistributionens strukturomvandling : Drivkrafter och konsekvenser för städers utformning och miljö
Sammanfattning : The purpose of this study is to describe and analyse the dramatic structural changes in the wholesaling and retailing of food and groceries in towns and cities in Sweden, with emphasis on the period after the Second World War. Besides a general analysis based on national data, the town of Linköping is used to illustrate the spatial dimension in the development of food distribution at the micro level. LÄS MER
4. I persuadörernas verkstad. Marknadsföring i Sverige 1920-1965 : En studie av ord och handling hos marknadens aktörer
Sammanfattning : A basic assumption in the thesis is that the expansion of production and consumption in the Swedish society during the first half of the 20th century involved market as well as consumer activities of a new kind.The thesis explores the development and practice of marketing towards consumers as a main activity of actors in the market, how it was formulated in textbooks an trade journals and followed up in the activity of two Swedish companies (Barnängen and MEA, Militärekiperingsaktiebolaget). LÄS MER
5. Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity
Sammanfattning : The term perceptual alignment is used in various research fields to describe the extent to which individuals share the same perceptions about an object or idea. Perceptual alignment is important from a corporate branding perspective because strong corporate brands express associations and sources of ideals that are attractive and appealing to the stakeholders related to the organisation. LÄS MER