Sökning: "Jeandri Robertson"

Hittade 1 avhandling innehållade orden Jeandri Robertson.

1. 1. Competitive Advantage Strategies in Industrial Marketing : Using an Ecosystem Approach

   Författare :Jeandri Robertson; Tim Foster; Stefanie Paluch; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ecosystems; competitive advantage; competitiveness; network theory; social capital theory; resource-based view; dynamic capabilities; transient advantage; innovation; knowledge; entrepreneurship; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Intensified competitive pressures related to a dynamic and hypercompetitive global economy, technological advances, unpredictable customers and competitors, and blurring industry boundaries, have compelled industrial marketers to reconsider the strategic imperatives of the organization, in relation to the competitive context in which it operates. As it becomes increasingly difficult for individual firms to identify and respond to external competitive challenges and changes independently, new organizational perspectives have been proposed to thrive in the presence of these forces. LÄS MER