Sökning: "Online textual reviews"
Hittade 2 avhandlingar innehållade orden Online textual reviews.
1. Investigating the persuasive impact of online textual content : A narrative theory approach
Sammanfattning : Higher levels of competition in online channels and the resulting information overload among customers is becoming an issue of increasing concern among marketers who seek to provide persuasive content. Past research has revealed that storytelling is an effective tool to achieve persuasion. LÄS MER
2. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence
Sammanfattning : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. LÄS MER