Sökning: "Albert Caruana"

Hittade 2 avhandlingar innehållade orden Albert Caruana.

1. 1. Investigating the persuasive impact of online textual content : A narrative theory approach

   Författare :Mario Cassar; Esmail Salehi-Sangari; Albert Caruana; Julie Guidry Moulard; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online textual reviews; UGC; PGC; Narrative Paradigm Theory; Persuasion; Storytelling Narrative force; Narrative believability; Diction; Leximancer; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Higher levels of competition in online channels and the resulting information overload among customers is becoming an issue of increasing concern among marketers who seek to provide persuasive content. Past research has revealed that storytelling is an effective tool to achieve persuasion. LÄS MER

3. 2. You Bet! : An Investigation of Market Positioning by Online Gambling Firms and Drivers of their Customers’ Gambling Intention

   Författare :Jirka Konietzny; Esmail Salehi-Sangari; Albert Caruana; John B. Ford; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; gambling; UTAUT; PLS-SEM; anticipated enjoyment; perceived fairness; DICTION; lexical analysis; hierarchical clustering; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Online gambling is a global multibillion dollar business that dwarfs all other forms of entertainment, and yet business and marketing research about it is scarce (Mizerski, 2013). The focus of gambling research has been on problem gamblers who ultimately represent a rather small, albeit important percentage of the gambling population. LÄS MER