Sökning: "Corporate brand"

Visar resultat 16 - 20 av 25 avhandlingar innehållade orden Corporate brand.

1. 16. Communication of brand personality by some top business schools online

   Författare :Robert Opoku; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Organizations perceive their brands to possess a personality that consumers either use as an avenue for self-expression or to experience the anticipated emotional benefits that differentiate one brand from another. These perceived brand personalities emerge through the different ways organizations present themselves. LÄS MER

3. 17. Eco-friendliness in the brand experience of high-tech products

   Författare :Ulla A. Saari; Finland Tampere Tampere University of Technology; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

   Sammanfattning : The focus in this research is to develop a brand measurement scale for measuring how consumers experience eco-friendliness when reflecting on global high-tech brands. The aim is to examine can the eco-friendliness dimension in the brand experience of a high- tech brand be measured with a brand experience measurement scale by extending the research of Brakus et al. LÄS MER

4. 18. Disgraced : A study of narrative identity in organizations that suffer crises of confidence

   Författare :Mathias Skrutkowski; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; disgrace; scandal; Corporate branding; identity; narrative theory;

   Sammanfattning : This thesis investigates the interface between external impressions of an organization, often referred to as its brand and image, and internal expressions, its culture and the identity of its employees, in organizations that have suffered crises of confidence. More specifically, the thesis seeks to problematize the alignment ideal in the corporate branding perspective (de Chernatony, 2001; Harris and de Chernatony, 2001; Hatch and Schultz, 2001 and Balmer and Sonen, 1999), which suggests that organizations should actively seek to realign external and internal impressions, in cases where they have become misaligned. LÄS MER

5. 19. Sustainability Risk Management in Product Development Companies - Motivating Change

   Författare :Jesko Schulte; Sophie Hallstedt; İdil Gaziulusoy; Blekinge Tekniska Högskola; []
   Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; corporate sustainability; product innovation process; sustainability transition; sustainable design; sustainable product development;

   Sammanfattning : Both the ecological and social system are systematically degrading, resulting in decreasing capacities to support human civilization. Product development and manufacturing companies play a key role in driving society’s transition towards a sustainable path. LÄS MER

7. 20. Business at risk : four studies on operational risk management

   Författare :Kristian Kallenberg; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : For business organizations the concept of risk has always been important. Lately, this importance has been enhanced due to a number of corporate and societal circumstances. New and previously unconsidered risks are gaining increased significance in the overall risk management of many companies. LÄS MER