Sökning: "marketing gastro"

Hittade 1 avhandling innehållade orden marketing gastro.

  1. 1. Bra mat och dåliga varor : Om förtroendefulla relationer och oroliga reaktioner på livsmedelsmarknaden

    Författare :Charlotta Ljungberg; Sociologi; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Management of enterprises; Sociology; direct-marketing; consumer reaction; distrust; trust; food system; food consumption; management; Food and drink technology; Företagsledning; Sociologi; Livsmedelsteknik;

    Sammanfattning : This dissertation takes up the consequences of the transition from a traditional to a modern food system. According to some researchers, the modernization of food production has led to a crisis of confidence in today’s food system and consumers are said to experience alienation, gastro-anomie, and distrust towards food products (see Murcott, Mennell & Van Otterloo 1992; Fischler 1980; 1988). LÄS MER