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1. 1. Managing the Transformation Towards Advanced Service Provision : A Multilevel Framework of Servitization

   Författare :Sambit Lenka; Daniel Kindström; Luleå tekniska universitet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Servitization; Advanced Services; Multilevel; Transformation; Ambivalence; Microfoundations; Capabilities; Entreprenörskap och innovation; Entrepreneurship and Innovation;

   Sammanfattning : Product-oriented firms are increasingly moving towards providing services to customers in a bid to differentiate their offerings, increase customer loyalty, and achieve higher, more stable revenue streams. This trend of servitization is becoming ubiquitous in manufacturing firms. LÄS MER