Sökning: "UTAUT"

Hittade 2 avhandlingar innehållade ordet UTAUT.

  1. 1. You Bet! : An Investigation of Market Positioning by Online Gambling Firms and Drivers of their Customers’ Gambling Intention

    Författare :Jirka Konietzny; Esmail Salehi-Sangari; Albert Caruana; John B. Ford; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; gambling; UTAUT; PLS-SEM; anticipated enjoyment; perceived fairness; DICTION; lexical analysis; hierarchical clustering; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Online gambling is a global multibillion dollar business that dwarfs all other forms of entertainment, and yet business and marketing research about it is scarce (Mizerski, 2013). The focus of gambling research has been on problem gamblers who ultimately represent a rather small, albeit important percentage of the gambling population. LÄS MER

  3. 2. Driver Experience and Acceptance of Driver Support Systems - A Case of Speed Adaptation

    Författare :Emeli Adell; Trafik och väg; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; speed support; ISA; driver support systems; Driver experiences; acceptance; UTAUT; ADAS; field trial;

    Sammanfattning : Substantial research and development efforts are being made to add driver support systems to the arsenal of traffic safety measures. Obviously, the system cannot reduce fatalities and trauma until it is actually used. Hence, drivers’ experiences and acceptance of the system are of paramount importance. LÄS MER