Sökning: "audience engagement"

Visar resultat 1 - 5 av 14 avhandlingar innehållade orden audience engagement.

  1. 1. Show me love : Emergent strategic communication practices and fan engagement within the popular music industry

    Författare :Jessica Edlom; Karin Fast; Michael Karlsson; Lee Edwards; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; agility; audience engagement; branding; co-creation; communication management; engagement; fandom; liquid; music industry; participation; practice theory; strategic communication; structuration theory; Media and Communication Studies; Medie- och kommunikationsvetenskap;

    Sammanfattning : This thesis studies how the music industry’s strategic communication practices interplay with and steer audience and fan engagement. Relationships with, and expectations on, “active”, “prosuming” or “co-creative” music audiences make it imperative for communication practitioners to produce engagement. LÄS MER

  3. 2. Political comedy engagement : Genre work, political identity and cultural citizenship

    Författare :Joanna Doona; Medie- och kommunikationsvetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; political comedy; audiences; satire; engagement; citizenship; cultural citizenship; genre; hybridity; identity;

    Sammanfattning : Political comedy is a hybrid genre that mixes political news and analysis with comedy and entertainment. As it becomes more and more popular in most media forms and national contexts, researchers struggle to understand its role in relation to other types of political media, and of citizenship; in this sense, it challenges scholarly conceptualisation of political media and citizenship. LÄS MER

  4. 3. From games to news : Creating an engagement model for digital local news

    Författare :Torbjörn Svensson; Lissa Holloway-Attaway; Stefan Ekman; Mikael Berndtsson; Pedro F. Campos; Högskolan i Skövde; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; NATURVETENSKAP; NATURAL SCIENCES; NATURVETENSKAP; NATURAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; GAME Research Group; GAME Research Group;

    Sammanfattning : The transition of local news from the analog, printed format to a digital format, fit for our increasingly digitized media technology society, has not been as straight-forward as was imagined at the dawning of the World Wide Web. Newspapers, in particular local newspapers, were quite fast in trying to adapt to the new technology platform and put their content on the web. LÄS MER

  5. 4. Everyday Life Information Practice : Affordances and Strategies within a Facebook Group

    Författare :Ameera Mansour; Noora Hirvonen; Högskolan i Borås; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; social media; social networking sites; Facebook groups; information practices; sociocultural theory; affordances; cognitive authority; situated learning; community of practice; communication privacy management; imagined audience; context collapse; everyday life; parents; mothers; Library and Information Science; Biblioteks- och informationsvetenskap;

    Sammanfattning : Social networking sites are integral in reshaping how we access and interact with information and others. This doctoral thesis aims to offer an in-depth understanding of engagement in an everyday life information practice within a private Facebook group. LÄS MER

  7. 5. Towards an everyday peace? Exploring the political significance of everyday life in post-war Nepal

    Författare :Martin Lundqvist; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; everyday life; audience studies; everyday peace; Nepal; peacebuilding;

    Sammanfattning : This thesis aims to further our understanding of the political significance of everyday life in post-war Nepal. Building on the ethnographic turn of the everyday peace literature, I treat everyday life as a site of political potentiality as I explore how (if at all) this potentiality is practised in the context of post-war Nepal. LÄS MER