Sökning: "Lee Edwards"

Hittade 2 avhandlingar innehållade orden Lee Edwards.

  1. 1. Show me love : Emergent strategic communication practices and fan engagement within the popular music industry

    Författare :Jessica Edlom; Karin Fast; Michael Karlsson; Lee Edwards; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; agility; audience engagement; branding; co-creation; communication management; engagement; fandom; liquid; music industry; participation; practice theory; strategic communication; structuration theory; Media and Communication Studies; Medie- och kommunikationsvetenskap;

    Sammanfattning : This thesis studies how the music industry’s strategic communication practices interplay with and steer audience and fan engagement. Relationships with, and expectations on, “active”, “prosuming” or “co-creative” music audiences make it imperative for communication practitioners to produce engagement. LÄS MER

  3. 2. The Communicative State : Political Public Relations and the Rise of the Innovation Hype in Sweden

    Författare :Jacob Stenberg; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public relations; Strategic Communication; Governmentality; discourse; government communication; government agencies; Public relations; political public relations; critical public relations; strategic communication; discourse; governmentality; government communication; political hype; government agencies;

    Sammanfattning : Government agencies in Sweden are experiencing a communicative turn where notions concerning branding, image and identity have become standardized tools and concerns. Public relations, with its focus on persuasion and creating relations with external actors, is part of this communicative turn. LÄS MER