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1. 1. Aesthetic Flexibility : In Industrial Design Practice

   Författare :Torbjörn Andersson; Johan Ölvander; Renee Wever; Toni-Matti Karjalainen; Linköpings universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; industrial design; product development; product modularity; product branding; and dual decision-making.;

   Sammanfattning : Competition among companies that produce complex or large product portfolios has created a need to use modularity strategies not only to flexibly manage technical complexity in a cost-effective manner but also to produce visually appealing products. This research aims to understand how the visual appearance of products is affected by modular product development strategies and creates coherent product brands. LÄS MER