Sökning: "product branding"
Visar resultat 1 - 5 av 16 avhandlingar innehållade orden product branding.
Sammanfattning : When consumers buy a new product, they have expectations about what that product will deliver. The consumer’s rational reasoning may try to ascertain whether the technical performance of the product will be fulfilled. Nevertheless, the final word is often subjective. LÄS MER
Sammanfattning : Competition among companies that produce complex or large product portfolios has created a need to use modularity strategies not only to flexibly manage technical complexity in a cost-effective manner but also to produce visually appealing products. This research aims to understand how the visual appearance of products is affected by modular product development strategies and creates coherent product brands. LÄS MER
3. Environmental issues and the information technology industry : essays on branding and product development
Sammanfattning : The information technology industry has played a critical role in enabling economic development and advancing living standards around the world for the last 50 years. While the contributions of IT have benefited all of us, the technologies have also generated huge quantities of electronic waste, and consumed significant energy. LÄS MER
Sammanfattning : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. LÄS MER
Sammanfattning : This dissertation concerns the change in design where companies came to regard it as a strategic asset. A background to the change was the emerging Information age with a global competition, flexible production and saturated markets. Consumption became more symbolic and less material. LÄS MER