Sökning: "product branding"

Visar resultat 1 - 5 av 16 avhandlingar innehållade orden product branding.

  1. 1. Elusive intangibles : Exploring the experience of authenticity in product development

    Författare :Per Kristav; Innovation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Produkt och and varumärkesupplevelse; produkt och varumärkesvärde; produkt och varumärkesautenticitet; produkt och varumärkesbetydelse; abstrakta produktegenskaper.; Product experience; Brand experience; Product value; Brand value; Product Authenticity; Brand authenticity; Product meaning; Brand meaning; Product intangibles;

    Sammanfattning : When consumers buy a new product, they have expectations about what that product will deliver. The consumer’s rational reasoning may try to ascertain whether the technical performance of the product will be fulfilled. Nevertheless, the final word is often subjective. LÄS MER

  2. 2. Aesthetic Flexibility : In Industrial Design Practice

    Författare :Torbjörn Andersson; Johan Ölvander; Renee Wever; Toni-Matti Karjalainen; Linköpings universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; industrial design; product development; product modularity; product branding; and dual decision-making.;

    Sammanfattning : Competition among companies that produce complex or large product portfolios has created a need to use modularity strategies not only to flexibly manage technical complexity in a cost-effective manner but also to produce visually appealing products. This research aims to understand how the visual appearance of products is affected by modular product development strategies and creates coherent product brands. LÄS MER

  3. 3. Environmental issues and the information technology industry : essays on branding and product development

    Författare :Anthony Chan; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : The information technology industry has played a critical role in enabling economic development and advancing living standards around the world for the last 50 years. While the contributions of IT have benefited all of us, the technologies have also generated huge quantities of electronic waste, and consumed significant energy. LÄS MER

  4. 4. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)

    Författare :Pamela Vang; Jan Anward; Angelika Linke; Heidrun Kämper; Linköpings universitet; []
    Nyckelord :Oil industry; brand; print advertisements; communication; cultural semiotics; dialogism; myth; rhetoric; 20th century; Oljeindustrin; branding; tryckta annonser; kommunikation; kultursemiotik; dialogism; myt; retorik; 1900-talet;

    Sammanfattning : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. LÄS MER

  5. 5. Design i informationsåldern : Om strategisk design, historia och praktik

    Författare :Christina Zetterlund; Torsten Weimarck; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Art history; Strategic design; Branding; Marketing history; Furniture industry; Bicycle industry; Car industry; Konstvetenskap; Art; Konstvetenskap; History Of Art; konstvetenskap;

    Sammanfattning : This dissertation concerns the change in design where companies came to regard it as a strategic asset. A background to the change was the emerging Information age with a global competition, flexible production and saturated markets. Consumption became more symbolic and less material. LÄS MER