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  1. 1. Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction

    Författare :Erika Knutsson; Agneta Marell; Helena Renström; Anders Gustafsson; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Bundling; value; consumer decision making; complementarity; preferences; satisfaction; experiments; företagsekonomi; Business Studies;

    Sammanfattning : It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. LÄS MER