Sökning: "Klaus-Peter Wiedmann"
Hittade 1 avhandling innehållade orden Klaus-Peter Wiedmann.
1. Harmonising value in a car’s interior using sensory marketing as a lens
Sammanfattning : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. LÄS MER
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