Sökning: "Adele Berndt"
Hittade 4 avhandlingar innehållade orden Adele Berndt.
1. Backers’ crowdfunding journey – An engagement perspective
Sammanfattning : Crowdfunding refers to accumulating small sums of money from the general public through the Internet for a collective larger amount to fund small or medium-sized ventures in exchange for some benefit. The contribution can be as a donation (for no material reward), a purchase (for getting a reward in return), debt (to get money returned), or equity (for sharing future profit). LÄS MER
2. Harmonising value in a car’s interior using sensory marketing as a lens
Sammanfattning : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. LÄS MER
3. Craft production in the Kingdom of Crystal (Glasriket) and its visual representation : Constructing authenticity in cultural/marketing production
Sammanfattning : Authenticity is a core concept and phenomenon in contemporary marketing, as both marketers and consumers seek the authentic. Individuals, companies, and industries all work to establish and accomplish authenticity for themselves and related stakeholders. LÄS MER
4. Big Data Management Using Artificial Intelligence in the Apparel Supply Chain : Opportunities and Challenges
Sammanfattning : Big data management using artificial intelligence in the apparel supply chain:Opportunities and ChallengesOver the past decade, the apparel industry has seen several applications of big data and artificial intelligence (AI) in dealing with various business problems. With the increase in competition and customer demands for the personalization of products and services which can enhance their brand experience and satisfaction, supply-chain managers in apparel firms are constantly looking for ways to improve their business strategies so as to bring speed and cost efficiency to their organizations. LÄS MER