Sökning: "and service-dominant logic SDL"

Hittade 1 avhandling innehållade orden and service-dominant logic SDL.

1. 1. Harmonising value in a car’s interior using sensory marketing as a lens

   Författare :Andreas Eklund; Adele Berndt; Klaus-Peter Wiedmann; Linnéuniversitetet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand experience; brand image; sensory cues; sensory marketing; and service-dominant logic SDL ; Marketing; Marknadsföring;

   Sammanfattning : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. LÄS MER