Sökning: "Intangible Asset Value"

Hittade 3 avhandlingar innehållade orden Intangible Asset Value.

1. 1. To Be or Not to Be . . . : Brand Affiliation in the Hotel Industry

   Författare :Mats Carlbäck; Örebro universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Hotel Industry; Hotels; Intangible Asset Value; Valuation; Consortia; Brand Value; Constructive Approach;

   Sammanfattning : A large proportion of any business’s value comprises intangible assets, and for many businesses a considerable part of these assets' value is attributable to brands with which businesses affiliate. In light of increasing affiliation of hotel properties with hotel chains and the increasing importance of branding in the hospitality industry, senior managers/owners should be aware of the importance of concepts such as brand equity and brand value and, better yet, incorporate them into their strategic decision-making processes. LÄS MER

3. 2. To Be or Not to Be… - Brand Affiliaton in the Hotel Industry : – Brand Affiliation in the Hotel Industry

   Författare :Mats Carlbäck; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Hotel Industry; Hotels; Intangible Asset Value; Valuation; Consortia; Brand Value; Constructive Approach;

   Sammanfattning : A large proportion of any business’s value comprises intangible assets, and for many businesses a considerable part of these assets' value is attributable to brands with which businesses affiliate. In light of increasing affiliation of hotel properties with hotel chains and the increasing importance of branding in the hospitality industry, senior managers/owners should be aware of the importance of concepts such as brand equity and brand value and, better yet, incorporate them into their strategic decision-making processes. LÄS MER

4. 3. Redovisning av goodwill : utveckling av metoder i Storbritannien, Tyskland och USA

   Författare :Sven-Arne Nilsson; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Accounting standard-setting; Organization expenses; Intangible assets; Goodwill; Financial accounting; Accounting; Redovisning;

   Sammanfattning : Every conceivable manner of accounting, in the same country, at the same time! This is how-with no great exaggeration-the accounting of goodwill in Sweden in the late 1980s might well be described. Many companies still followed the Accounting Act, amortizing their goodwill over no more than ten years. LÄS MER