Sökning: "Cecilia Cassinger"

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1. 1. Retailing Retold: Unfolding the Process of Image Construction in Everyday Practice

   Författare :Cecilia Cassinger; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Space; Retail Image; Storytelling; Internationalisation; Consumption;

   Sammanfattning : Retailing Retold offers an alternative approach to the analysis of how international retail images are translated across national boundaries. The approach extends the view on image in previous research as an instrument for monitoring the effects of marketing strategies on consumers’ perceptions of the retailer. LÄS MER