Sökning: "Aswo"

Hittade 2 avhandlingar innehållade ordet Aswo.

  1. 1. Consumer Foreign Online Purchasing : Uncertainty in the Consumer-Retailer Relationship

    Författare :Aswo Safari; Amjad Hadjikhani; Rudolf Sinkovics; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Uncertainty; Trust; Commitment; Consumer foreign online purchasing; Relationship;

    Sammanfattning : Consumer foreign online purchasing (CFOP) in this thesis refers to the exchange between consumers and foreign online retailers. Despite empirical facts showing increasing interest of consumers to purchase from foreign online retailers, researchers have only paid modest interest to this new marketing field. LÄS MER

  3. 2. Global Consumer Online Purchase Intention : A Relationship Approach

    Författare :Todd Drennan; Emilia Rovira Nordman; Cecilia Lindh; Aswo Safari; Arash Sadeghi; Mälardalens universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online purchase intention; Global consumers; Relationship marketing; E-commerce; Global markets; Business Administration; företagsekonomi;

    Sammanfattning : In today's rapidly evolving digital landscape, understanding global consumer online purchase intention is paramount for firms to thrive in international markets. This dissertation investigates the evolving relationships between buyers and sellers online, focusing on the online purchase intention of consumers labeled as "global consumers". LÄS MER