Sökning: "Advertising work Consultancy work Discourse Marketing work Social constructionism Market study Marknadsanalys"

Hittade 1 avhandling innehållade orden Advertising work Consultancy work Discourse Marketing work Social constructionism Market study Marknadsanalys.

  1. 1. Setting the Marketing Scene: Reality Production in Everyday Marketing Work

    Författare :Peter Svensson; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consultancy work; Advertising work; Discourse; Marketing work; Social constructionism; Market study; Marknadsanalys;

    Sammanfattning : The aim of this thesis is to offer a contribution to the understanding of marketing work. In orthodox, mainstream marketing management literature, the work of marketing is commonly depicted as a fairly straightforward practice, technical in character, neutral in terms of social values and ideologies, operating within an objective and pre-given world. LÄS MER