Sökning: "Advertising work Consultancy work Discourse Marketing work Social constructionism Market study Marknadsanalys"
Hittade 1 avhandling innehållade orden Advertising work Consultancy work Discourse Marketing work Social constructionism Market study Marknadsanalys.
1. Setting the Marketing Scene: Reality Production in Everyday Marketing Work
Sammanfattning : The aim of this thesis is to offer a contribution to the understanding of marketing work. In orthodox, mainstream marketing management literature, the work of marketing is commonly depicted as a fairly straightforward practice, technical in character, neutral in terms of social values and ideologies, operating within an objective and pre-given world. LÄS MER
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