Sökning: "online reviews"

Visar resultat 1 - 5 av 301 avhandlingar innehållade orden online reviews.

  1. 1. Customer-to-customer roles and impacts in service encounters

    Detta är en avhandling från Stockholm, Sweden : KTH Royal Institute of Technology

    Författare :Linda Lee; KTH.; [2016]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Service encounters; group service encounters; customer-to-customer interaction; customer cohort climates; other customers; service operations; online reviews; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Sammanfattning : This thesis investigates customer-to-customer roles and impacts in the context of service encounters. This topic is studied from two angles: customer interactions during group service encounters and customer perceptions post service encounters. LÄS MER

  2. 2. Investigating the persuasive impact of online textual content : A narrative theory approach

    Detta är en avhandling från Luleå University of Technology

    Författare :Mario Cassar; Luleå tekniska universitet.; [2019]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online textual reviews; UGC; PGC; Narrative Paradigm Theory; Persuasion; Storytelling Narrative force; Narrative believability; Diction; Leximancer; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Higher levels of competition in online channels and the resulting information overload among customers is becoming an issue of increasing concern among marketers who seek to provide persuasive content. Past research has revealed that storytelling is an effective tool to achieve persuasion. LÄS MER

  3. 3. Participation in a boundless activity Computer-mediated communication in Swedish higher education

    Detta är en avhandling från Umeå : Pedagogiska institutionen, Umeå universitet

    Författare :Jimmy Jaldemark; Umeå universitet.; [2009]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; action theory; activity; communication; computer-mediated communication; distance education; educational settings; higher education; online courses; online education; participation; tools; SOCIAL SCIENCES Social sciences Education; SAMHÄLLSVETENSKAP Socialvetenskap Pedagogik; Education; pedagogik;

    Sammanfattning : The general purpose of this thesis is to understand how participation in the activity of education relates to communication and tools. This purpose unfolds by drawing on possible conceivable consequences. LÄS MER

  4. 4. Participation in a boundless activity : Computer-mediated communication in Swedish higher education

    Detta är en avhandling från Umeå : Umeå universitet

    Författare :Jimmy Jaldemark; Mittuniversitetet.; [2010]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; action theory; activity; communication; computer-mediated communication; distance education; educational settings; higher education; online courses; online education; participation; tools; SOCIAL SCIENCES Social sciences Education; SAMHÄLLSVETENSKAP Socialvetenskap Pedagogik;

    Sammanfattning : The general purpose of this thesis is to understand how participation in the activity of education relates to communication and tools. This purpose unfolds by drawing on possible conceivable consequences. LÄS MER

  5. 5. Automated Text Analysis of Online Content in Marketing Dictionray-Based Methods and Artificial Intelligence

    Detta är en avhandling från Stockholm : KTH Royal Institute of Technology

    Författare :Christine Pitt; Esmail Salehi-Sangari; Julie Tinson; [2020]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Automated text analysis; content analysis; artificial intelligence-based tools; dictionary-based tools; marketing focus activity ies ; creation; experience; Automatiserad textanalys; innehållsanalys; artificiella intelligens-baserade verktyg; ordbok-baserade verktyg; marknadsfokusaktivitet er ; skapande; erfarenhet; Industrial Economics and Management; Industriell ekonomi och organisation;

    Sammanfattning : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. LÄS MER