Sökning: "myth-making"

Hittade 2 avhandlingar innehållade ordet myth-making.

1. 1. Myth Aestheticization

   Författare :Ileyha Dagalp; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; aestheticization; myth-making; enchantment; aesthetic work; past- themed consumption; cultural branding; aesthetics;

   Sammanfattning : This thesis theorizes the process of myth aestheticization for marketing and consumption. A concept of myth aestheticization springs from a simple yet complex idea: What if something is not “aesthetic” in and by itself, but it is made “aesthetic”? This thesis would like to refine the argument that aestheticization entails a process that typically translates myths into beautiful, sublime ideals and (re-)produces as something beautiful and/or sublime by brands and consumers, is a way through which consumer culture operates. LÄS MER

3. 2. Imagining a Place in Nature: Using Evolution to Explain the Early Evolutionary Imagination in Literature

   Författare :Emelie Jonsson; Göteborgs universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Victorian literature; Darwinism; evolutionary humanities; naturalistic cosmology; two cultures; mythology;

   Sammanfattning : After Charles Darwin published On the Origin of Species, Victorian literature overflowed with images of man’s new place in nature. Those images can be explained by modern research that builds on Darwin’s theory: the evolutionary social sciences and evolutionary literary theory. LÄS MER