Sökning: "Marketing progress"

Visar resultat 11 - 13 av 13 avhandlingar innehållade orden Marketing progress.

1. 11. Marknadsföring som utbyte : en idéhistoria : en pluralistisk ansats

   Författare :Akbar Khodabandehloo; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Marketing scholars have been using different concepts during the development of marketing thought. Among these ”the marketing concept” has dominated the ideas of marketing thought. The concept became dominating enough to establish a theoretical and practical ”paradigm”. It had (and still has) its virtues. LÄS MER

3. 12. Aktivitetsbaserad kalkylering i ett nytt ekonomisystem : en modell för ett nytt internredovisnings- och kalkylsystem med praktikfall från Gunnebo Fastening AB

   Författare :Rolf G. Larsson; Linköpings universitet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

   Sammanfattning : Activity-Based Costing (ABC) for a New Management Accounting System is a report on a matrix model. The model combines traditional financial data from the accounting system with non-financial data from production, administration and marketing. The financial dimension is divided into cost centers at a foreman level. LÄS MER

4. 13. Working with the Fogbow : Design and Reconfiguration of services and Participation in E-Government

   Författare :Annelie Ekelin; Högskolan i Kalmar; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Information Technology; e-government; e-democracy; Technoscience Studies; Informatics; 24-timmarsmyndigheten; serviceutveckling inom offentlig sektor; medborgarperspektiv; Informatik;

   Sammanfattning : This thesis is about the metaphors of the rainbow and the fogbow, investigations and evaluations, public Internet monitors, writing women, reflections and discussions about politics, design and democracy. It is also about the ongoing re-structuring of participation in service design within the development of E-Government. LÄS MER