Sökning: "Brand strategy"

Visar resultat 16 - 20 av 32 avhandlingar innehållade orden Brand strategy.

  1. 16. Is consumer decision-making out of control? : non-conscious influences on consumer decision-making for fast moving consumer goods

    Författare :Jens Nordfält; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Most literature on consumer decision-making concentrate on which attributes a certain brand evokes, how a brand is evaluated, or how well a brand can stand the competition of another brand. This is a bit funny since one of the most obvious aspects of decision-making for fast moving consumer goods (FMCGs) is that most products are never considered. LÄS MER

  3. 17. Car distribution organization : strategic issues in four configurations

    Författare :Anders Parment; Björn Axelsson; Linköpings universitet; []
    Nyckelord :car industry; distribution; competition; brands; coordination; strategic issues; distribution chains; lean distribution; retail geography; market knowledge; bilmarknaden; distribution; personbilar; marknadsföring; köpbeteende; varumärke; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Sammanfattning : This study is concerned with car distribution organization, a context characterized by overcapacity, intense competition, and manufacturers heavily focusing on brands. In the study, different distribution solutions are investigated through applying a framework of four strategic issues. LÄS MER

  4. 18. The process of executing digital transformation strategies : Case studies in established Swedish manufacturing firms

    Författare :Martin Andreasson; Solmaz Filiz Karabag; Thomas Magnusson; Fábio Gama; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : The emergence of digital technologies has forced established firms to engage in a digital transformation. Digital transformations are complex and time-consuming processes, and therefore, they require unique strategies for coordinating and prioritizing activities. LÄS MER

  5. 19. Beyond private label : the strategic view on distributor own brands

    Författare :Per Håkansson; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : During the past two decades something fundamental has happened to the relationship between manufacturers and distributor organisations in many European countries. Within a number of product markets, distributors have launched their own products, forcing manufacturing companies to compete with shelf space owners in addition to the "traditional" competition with other manufacturers. LÄS MER

  7. 20. One size fits all? Understanding shopper responses towards integration activtites in omnichannel retailing

    Författare :Angelica Blom; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Contemporary shopper journeys often entail myriad interactions, including online or offline stores, smartphone applications, social media platforms and mass communication. Shoppers typically expect to shop seamlessly across interactions, leading retailers to develop omnichannel strategies focused on integrating such interactions. LÄS MER