Sökning: "Anders Parment"

Hittade 2 avhandlingar innehållade orden Anders Parment.

1. 1. Car distribution organization : strategic issues in four configurations

   Författare :Anders Parment; Björn Axelsson; Linköpings universitet; []
   Nyckelord :car industry; distribution; competition; brands; coordination; strategic issues; distribution chains; lean distribution; retail geography; market knowledge; bilmarknaden; distribution; personbilar; marknadsföring; köpbeteende; varumärke; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

   Sammanfattning : This study is concerned with car distribution organization, a context characterized by overcapacity, intense competition, and manufacturers heavily focusing on brands. In the study, different distribution solutions are investigated through applying a framework of four strategic issues. LÄS MER

3. 2. The retailer's role in car distribution : a study of competitiveness, market communication, and knowledge in a changing context

   Författare :Anders Parment; Linköpings universitet; []
   Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

   Sammanfattning : This licentiate thesis, entitled The Retailer's Role in Car Distribution, deals with three areas important to the understanding of retail strategies and the retailer's role in the distribution of cars. First of all, different views on competitiveness are analyzed. LÄS MER