Sökning: "store choice"

Visar resultat 1 - 5 av 24 avhandlingar innehållade orden store choice.

  1. 1. Cues, Conformity, and Choice Architecture : Empirical Essays on Influence

    Författare :Mathias Ekström; Yves Zenou; Robert Östling; Rupert Sausgruber; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social interactions; Peer effects; Conformity; Status quo bias; Default option; Choice architecture; Altruism; Cues; Reputation; Behavioral economics; Field experiment; Economics; nationalekonomi;

    Sammanfattning : This thesis consists of three papers summarized as follows. “Can Indifference Make the World Greener?” We test whether the default option can nudge people to save resources in a simple, non-dynamic, decision task with only two alternatives, and where people have been explicitly informed about the recommended course of action. LÄS MER

  3. 2. What Does it Take to Get your Attention? : The influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods

    Författare :Poja Shams; Anders Gustafsson; Erik Wästlund; Martin Löfgren; A. Parasuraman; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; point-of-purchase marketing; influencing factors; out-of-store; in-store; shelf space; product packaging; package design; visual attention; visual search; eye-tracking; process-tracing; gaze cascade model; recognition heuristic; familiarity; decision-making; decision-making process; decision-making strategies; heuristic decision-making; preference formation; information processing; Business Administration; Företagsekonomi;

    Sammanfattning : Decision making for fast-moving consumer goods involves a choice between numerous similar alternatives. Under such demanding circumstances, a decision is made for one product. The decision is dependent on the interaction between the environment and the mind of the consumer, both of which are filled with information that can influence the outcome. LÄS MER

  4. 3. De säger att nätbutik är bekvämt

    Författare :Malin Sundström; Högskolan i Borås; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internet shopping; online store; convenience; convenient; consumer; internet customer; marketing;

    Sammanfattning : The starting point of this dissertation is the increasing number of Swedish consumers who use the Internet for shopping. Convenience is said to be an important ground for this choice. However, there are few studies that attempt to understand the true meaning of convenience. LÄS MER

  5. 4. Where to shop? : understanding consumers' choices of grocery stores

    Författare :Elin Nilsson; Anna-Carin Nordvall; Agneta Marell; Johan Jansson; Johan Hagberg; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumer decision-making; store choice; situation-based choices; cognitive proximity; företagsekonomi; Business Studies;

    Sammanfattning : For the last couple of decades consumer decision-making has been of increasing interest for retail as well as for consumer behaviour research. Food shopping constitutes a unique type of shopping behaviour. LÄS MER

  7. 5. Store loyalty? : an empirical study of grocery shopping

    Författare :Anne Mägi; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : The issue of customer loyalty is a main concern for grocery retailers. Retailers need to know how loyal customers are to their grocery stores; if some customers are more loyal than others; and, why that would be so. LÄS MER