Sökning: "point-of-purchase marketing"
Hittade 1 avhandling innehållade orden point-of-purchase marketing.
1. What Does it Take to Get your Attention? The influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-moving Consumer GoodsDetta är en avhandling från Karlstad : Karlstads universitet
Sammanfattning : Decision making for fast-moving consumer goods involves a choice between numerous similar alternatives. Under such demanding circumstances, a decision is made for one product. The decision is dependent on the interaction between the environment and the mind of the consumer, both of which are filled with information that can influence the outcome. LÄS MER