Sökning: "in-store"

Visar resultat 1 - 5 av 6 avhandlingar innehållade ordet in-store.

  1. 1. Sustainability in Store

    Detta är en avhandling från Lund University

    Författare :Matthias Lehner; Lunds universitet.; Lund University.; [2015]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; retail; retail brands; retail store; sensemaking; sustainable consumption;

    Sammanfattning : Popular Abstract in English Retailers are increasingly expected to use their market power to support the societal goal of sustainable consumption and production (SCP). For retailers, the challenge herein lies in the difficulty to translate the abstract societal discourse into concrete action in the marketplace. LÄS MER

  2. 2. What Does it Take to Get your Attention? The influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods

    Detta är en avhandling från Karlstad : Karlstads universitet

    Författare :Poja Shams; Karlstads universitet.; [2013]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; point-of-purchase marketing; influencing factors; out-of-store; in-store; shelf space; product packaging; package design; visual attention; visual search; eye-tracking; process-tracing; gaze cascade model; recognition heuristic; familiarity; decision-making; decision-making process; decision-making strategies; heuristic decision-making; preference formation; information processing; Business Administration; Företagsekonomi;

    Sammanfattning : Decision making for fast-moving consumer goods involves a choice between numerous similar alternatives. Under such demanding circumstances, a decision is made for one product. The decision is dependent on the interaction between the environment and the mind of the consumer, both of which are filled with information that can influence the outcome. LÄS MER

  3. 3. Den ofrivilliga lyssnaren - möten med butiksmusik

    Detta är en avhandling från Göteborg : University of Gothenburg

    Författare :Olle Stenbäck; Göteborgs universitet.; Gothenburg University.; [2016]
    Nyckelord :HUMANIORA; HUMANITIES; Etnologi; Musiketnologi; Butiksmusik; Muzak; Affekt; Lyssnarperspektiv; Konsumentroller; Etnografi; Lyssnande; Ljudlandskap; Affektiva nätverk; Marknadsföring; Kulturanalys; Upplevelseekonomi; Fenomenologi; Soundscape;

    Sammanfattning : The aim of this dissertation is to explore potential customer’s encounters with the phenomena of in-store music. The area chosen for the study is the core shopping district of Gothenburg, Sweden, known as Inom Vallgraven (“within the moat”). LÄS MER

  4. 4. Bookonomy The Consumption Practice and Value of Book Reading

    Detta är en avhandling från Stockholm : School of Business, Stockholm University

    Författare :Pamela Schultz Nybacka; Stockholms universitet.; [2011]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Administration; företagsekonomi; Consumption practice; Reading; Literacy; Books; Value; Consummation; Post-scarcity; Bookonomy;

    Sammanfattning : In contemporary society, book readers are increasingly being valued as consumers. Literacy and reading are often subjected to an economic logic and seen as constituting economic operations in themselves. LÄS MER

  5. 5. Land Matters. Agrofuels, Unequal Exchange, and Appropriation of Ecological Space

    Detta är en avhandling från Human Ecology Division, Lund University

    Författare :Kenneth Hermele; Lunds universitet.; Lund University.; [2012]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Land; Agrofuels; Ecologically unequal exchange; Environmental load displacement; Land grabbing; Malthus; Brazil; Ethanol; Resource wars; Land Use change; Indirect land use change;

    Sammanfattning : As a global society we are entering an era where land areas and land-based resources are coming to the fore once again for capital accumulation and economic growth, for the first time since the end of the 18th century when Malthus forecasted a contradiction between population growth and agricultural output. That constraint on economic growth, imposed by limited land areas, was overcome by the combination of fossil fuels (coal, oil) and appropriation of space overseas (colonialism, trade). LÄS MER