Sökning: "consumer perception"
Visar resultat 1 - 5 av 36 avhandlingar innehållade orden consumer perception.
1. Tactile Perception : Role of Friction and Texture
Sammanfattning : Tactile perception is considered an important contributor to the overall consumer experience of a product. However, what physical properties that create the specifics of tactile perception, are still not completely understood. LÄS MER
2. Drömmars värde : Varuhus och lotteri i svensk konsumtionskultur 1897-1939
Sammanfattning : The dissertation explores ideas about consumption in general and about consumer dreams in particular in early twentieth century Sweden. This is done in an analysis of two specific consumer environments –- the department store and the lottery. LÄS MER
3. Consumer Perception of Organic and Genetically Modified Foods : Health and Environmental Considerations
Sammanfattning : The aim was to study consumer attitudes to and perceptions of organic and genetically modified (GM) foods and factors influencing the purchase/non purchase of these two types of foods. Data were collected by two questionnaire surveys (random nation-wide samples of 2000 consumers, response rate 58% and 39% respectively) and one interview study (n=40). LÄS MER
4. Consumer Contextual Learning : The Case of Fast Fashion Consumption
Sammanfattning : Consumers are dedicated and committed to figuring out ways and creating investigative activities to keep up with a fast-moving retail market. These ways and activities are in this study seen as learning activities, which focus on getting to know the marketplace. LÄS MER
5. Is the medium the message? : The impact of digital media on the newspaper concept
Sammanfattning : The impact of digital (new) media has caused both challenges and threats to newspapers’ continuing existence as a profitable and influential mass medium. While this is not the first time in history that new media appear to be challenging the future of the newspaper medium, from one perspective digital media offer not only direct competition, or alternative ways to produce and deliver news, but also possibilities for convergence, for making new media part of the traditional newspaper, inducing whole new possibilities for publishing. LÄS MER