Sökning: "place brand image"

Visar resultat 1 - 5 av 7 avhandlingar innehållade orden place brand image.

  1. 1. Through the Looking Glass : An Identity-Based View of Place Branding

    Författare :Carola Strandberg; Maria Ek Styvén; Åsa Wallström; Eric Braun; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place branding; identity-based place branding; place identity; place’s identity; places identity; places identities; place brand identity; place image; place brand image; self-congruity; self-congruence; place attachment; positive word-of-mouth; word-of-mouth; place advocacy; place ambassadorship; likelihood to stay; intention to stay; resident retention; stakeholders; residents; citizens; inhabitants; visitors; co-creators; co-creation; place brand; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. LÄS MER

  3. 2. A place apart? : Debating landscapes and identities in the Shetland Islands

    Författare :Charlotta Malm; Anders Wästfelt; Kenneth R Olwig; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Shetland Islands; landscape; identity; devolution; Scottish Natural Heritage SNH ; place branding; land use planning; northness; island studies; cultural and geographical location; Human Geography; kulturgeografi;

    Sammanfattning : Based around the concepts of landscape and identity, this thesis examines several contemporary debates in the Shetland Islands with a view to finding out more about where people in this group of islands currently ‘are’ in terms of their geographical and cultural location, from both a local and non-local perspective.Drawing on a multi-method approach, including textual analysis, participant observation and semi-structured interviews, the study points to the often complex and contentious relationship between power structures and notions of local versus national interests, particularly in the areas of landscape management and nature conservation. LÄS MER

  4. 3. The Rise of Luxury Brands Online : A study of how a sense of luxury brand is created in an online environment

    Författare :Anita Radón; Per Olof Berg; Miriam Salzer-Mörling; Micael Dahlén; Lars Strannegård; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Luxury; Luxury Brands; Brand Image; Brand Identity; Internet; Online Environment; Communities; Counterfeits.; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

    Sammanfattning : Luxury brands have only recently tapped into the online market in an attempt to increase revenues and expand their businesses. This leap onto the online world has resulted in several new challenges, including the luxury brand paradox. LÄS MER

  5. 4. Chinatown Film Culture : The Appearance of Cinema in San Francisco’s Chinese Neighborhood, 1906-1915

    Författare :Kim Khavar Fahlstedt; Jan Olsson; Gregory Waller; Stockholms universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Film history; early cinema; local film history; Chinese-American history; transnational cinema; orientalism; urban studies; San Francisco; Chinatown; Sid Grauman; filmvetenskap; Cinema Studies;

    Sammanfattning : This study investigates film culture in San Francisco's Chinatown between the years 1906 and 1915. While Chinatowns have figured in several studies of representation in classical Hollywood cinema, it has rarely been approached as a place where film culture actually happened. LÄS MER

  7. 5. Lutherhjälpen som försvann

    Författare :Anders Wejryd; Kajsa Ahlstrand; Nils Billing; Kjell Nordstokke; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Lutheran World Federation; World Council of Churches; International aid and assistance; Church of Sweden; Church of Sweden Mission; Diaconal work; Branding; New Public Management.; Missionsvetenskap; Studies of Missions;

    Sammanfattning : For several decades Lutherhjälpen was the primary tool of the Church of Sweden for international aid and assistance. The organization grew strong in 1950s and by the 1970s it had agents in all Church of Sweden parishes and working links with both the Lutheran World Federation and the World Council of Churches. LÄS MER