Sökning: "Luxury"

Visar resultat 1 - 5 av 35 avhandlingar innehållade ordet Luxury.

1. 1. The Rise of Luxury Brands Online : A study of how a sense of luxury brand is created in an online environment

   Författare :Anita Radón; Per Olof Berg; Miriam Salzer-Mörling; Micael Dahlén; Lars Strannegård; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Luxury; Luxury Brands; Brand Image; Brand Identity; Internet; Online Environment; Communities; Counterfeits.; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

   Sammanfattning : Luxury brands have only recently tapped into the online market in an attempt to increase revenues and expand their businesses. This leap onto the online world has resulted in several new challenges, including the luxury brand paradox. LÄS MER

3. 2. Luxury as the opposite of vulgarity : a trio of perspectives on luxury brands

   Författare :Mignon Reyneke; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : This thesis, entitled “Luxury as the opposite of vulgarity: A trio of perspectives on luxury brands” considers luxury brands in a trio of contemporary contexts. Despite the academic research surrounding luxury brands being limited, the existent research most often studies luxury brands in a traditional retail context. LÄS MER

4. 3. Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa

   Författare :Beate Stiehler; Esmail Salehi-Sangari; Leyland Pitt; Narongsak (Tek) Thongpapanl; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Luxury brands; South Africa; Emerging markets; Consumer behaviour; luxury segments; brand co-creation; discourse analysis; Företagsekonomi; Business Studies;

   Sammanfattning : Africa has been identified as an upcoming market in which luxury brands should secure future growth opportunities. A review of related academic literature, however, reveals that limited research has been conducted which focuses specifically on the continent’s luxury consumers. LÄS MER

5. 4. Konst i omlopp : mening, medier och marknad i Stockholm under 1700-talets senare hälft

   Författare :Sonya Petersson; Margaretha Rossholm-Lagerlöf; Marta Edling; Katja Tollmar Grillner; Stockholms universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; art; fine arts; concepts; definitions; media culture; intermediality; cultural consumption; cultural market; class; press; encyclopaedias; prints; exhibitions; auctions; aesthetics; perception; pleasure; entertainment; knowledge; luxury; body and soul; konst; sköna konster; begrepp; definitioner; mediekultur; intermedialitet; kulturkonsumtion; kulturmarknad; klass; press; encyklopedier; grafik; utställningar; auktioner; estetik; perception; behag; nöje; kunskap; lyx; kropp och själ; konstvetenskap; Art History;

   Sammanfattning : The aim of this doctoral thesis is to explore how art was mediated and given meaning in the environment of an urban media culture in Stockholm during the second part of the 18th century. It comprises studies of how art was distributed on the market, how it was discussed in the press and how it was exhibited in public. LÄS MER

7. 5. Perceived Quality of Cars. A Novel Framework and Evaluation Methodology

   Författare :Kostas Stylidis; Chalmers tekniska högskola; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; HUMANIORA; HUMANITIES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; luxury; knowledge management; engineering; premium; design; engineering; automotive; product quality; ; product development; aesthetics; perceived quality;

   Sammanfattning : The supremacy of the automotive manufacturers today is no longer driven by them achieving a superior manufacturing quality but increasingly depends on the customer’s quality perception. Average car consumers see a car’s quality as a fancy mixture of design, aesthetics, their own previous experiences and performance characteristics of the vehicle, unlike a combination of mechanical parts, software pieces, advanced materials, cutting-edge manufacturing processes, with technical knowledge, skills and high production volumes – all ingredients involved in the modern car creation. LÄS MER