Sökning: "positioning resource based strategy. core values brand orientation brand loyalty brand identity brand equity Brand management brand strategy Management of enterprises Företagsledning management"

Hittade 1 avhandling innehållade orden positioning resource based strategy. core values brand orientation brand loyalty brand identity brand equity Brand management brand strategy Management of enterprises Företagsledning management.

1. 1. Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken

   Författare :Frans Melin; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; resource based strategy.; positioning; core values; brand orientation; brand loyalty; brand identity; brand equity; Brand management; brand strategy; Management of enterprises; Företagsledning; management;

   Sammanfattning : In recent years the importance of strong brands has come very much into focus both among theoreticians and practitioners. In order to gain a better understanding of the nature of brand strength, I have chosen to analyse the branding process. LÄS MER