Sökning: "Per-Göran Persson"

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  1. 1. Modeling the impact of sales promotion on store profits

    Författare :Per-Göran Persson; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Millions of dollars are spent each year on sales promotion in grocery retailing. Despite this, no one really knows wheter promotions for individual items have positive, neutral, or negative effects on the store’s total profits. LÄS MER