Sökning: "Eva-Lotta Sallnäs"

Visar resultat 6 - 6 av 6 avhandlingar innehållade orden Eva-Lotta Sallnäs.

  1. 6. Understanding Customers in AI-empowered Financial Advisory Systems and Services : An interdisciplinary study of Robo-advisors

    Författare :Hui Zhu; Inga-Lill Söderberg; Eva-Lotta Sallnäs; Jakob Tholander; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Företagsekonomi; Business Studies;

    Sammanfattning : AI-empowered financial advisory services, also known as robo-advisors, present both innovations and challenges as they replace human financial advisors, reshape customer service, and attract customers with different characteristics than their predecessors. Therefore, it is more important than ever for financial service providers to understand customers’ perception and experience of using robo-advisors on the service front line. LÄS MER