Sökning: "Ebba Laurin"

Hittade 1 avhandling innehållade orden Ebba Laurin.

1. 1. Box paradox : how key account management contributes to Business model innovation

   Författare :Ebba Laurin; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Key Account Management is the way a firm handles its largest and most important customers. Significant resources are dedicated to accomplish both short-term sales objectives and strategic long-term goals. KAM is increasingly strategic, not least because the sales and selling activities are becoming digitalized and automatized. LÄS MER