Sökning: "hotel"

Visar resultat 1 - 5 av 42 avhandlingar innehållade ordet hotel.

1. 1. To Be or Not to Be… - Brand Affiliaton in the Hotel Industry : – Brand Affiliation in the Hotel Industry

   Författare :Mats Carlbäck; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Hotel Industry; Hotels; Intangible Asset Value; Valuation; Consortia; Brand Value; Constructive Approach;

   Sammanfattning : A large proportion of any business’s value comprises intangible assets, and for many businesses a considerable part of these assets' value is attributable to brands with which businesses affiliate. In light of increasing affiliation of hotel properties with hotel chains and the increasing importance of branding in the hospitality industry, senior managers/owners should be aware of the importance of concepts such as brand equity and brand value and, better yet, incorporate them into their strategic decision-making processes. LÄS MER

3. 2. To Be or Not to Be . . . : Brand Affiliation in the Hotel Industry

   Författare :Mats Carlbäck; Örebro universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Hotel Industry; Hotels; Intangible Asset Value; Valuation; Consortia; Brand Value; Constructive Approach;

   Sammanfattning : A large proportion of any business’s value comprises intangible assets, and for many businesses a considerable part of these assets' value is attributable to brands with which businesses affiliate. In light of increasing affiliation of hotel properties with hotel chains and the increasing importance of branding in the hospitality industry, senior managers/owners should be aware of the importance of concepts such as brand equity and brand value and, better yet, incorporate them into their strategic decision-making processes. LÄS MER

4. 3. Servicemötets praktik : på en tingsrätt, ett äldreboende och ett hotell

   Författare :Anette Svingstedt; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; hotel; home for the elderly; district court; practice theory; Service encounter; service-dominant logic; service studies; tjänstedominerande logik; servicemötet; praktikteori; tingsrätt; äldreboende; hotell;

   Sammanfattning : The practice of service encounters in a district court, a home for the elderly, and a hotel Service management research places the service encounter in a central position. It is highlighted as a key event that involves the simultaneous production, consumption, and marketing of the services produced by the operation. LÄS MER

5. 4. A Study of Environmental Impacts, Environmental Awareness and Pro-Ecological Initiatives in the Hotel Industry

   Författare :Paulina Bohdanowicz; KTH; []
   Nyckelord :hotels; environmental impacts; mitigation measures; survey; hoteliers; hotel customers; environmental attitudes; environmental awareness; pro-ecological activities; incentives;

   Sammanfattning : Throughout the millennia commercial lodging establishmentshave evolved to what is today known as the hospitalityindustry. Hotels constitute one of the main, and stillexpanding, pillars of this sector and are highly unique amongother commercial buildings. They are designed to providecomfort and services twenty-four/seven. LÄS MER

7. 5. Värdeskapande gästfrihet : Hur gästfrihet som värde ramas in, etableras och förhandlas i hotellbranschen

   Författare :Jörgen Eksell; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value creation; value co-creation; value-in-use; value of hospitality; value transition; value-in-context; value proposition; symbolic interactionism; service management; service studies; hospitality; hotel industry;

   Sammanfattning : Research in service management and marketing has in the past decade highlighted the concept of value creation. In service organizations value creation is described as a process in which the customer uses a company's value proposition in a meaningful way. LÄS MER