Sökning: "service-dominant logic"
Visar resultat 1 - 5 av 23 avhandlingar innehållade orden service-dominant logic.
1. Guest engagement in the context of hotel management responses : a service-dominant logic approach
Sammanfattning : .... LÄS MER
2. Corporate Social Responsibility for Sustainable Service Dominant Logic
Sammanfattning : The process of globalization over the past five decades has given impetus to drivensustainability and related thinking in business. It is also observed that there areunprecedented trends in corporate strategy towards sustainable thinking - the emergenceof sustainability as corporate strategy and the concern of business for ecology and society. LÄS MER
3. Service Design : a conceptualization of an emerging practice
Sammanfattning : Service design is an emerging design practice with an interdisciplinary heritage. Most previousresearch has been based on what service designers do; with the increased academic interestin service design over the past decade, the time has come to conceptualize the underlyingdiscourses. LÄS MER
4. Service, Regulations, and Ports : An Actor-Network perspective on the social dimension of Service-Dominant Logic
Sammanfattning : Something has happened in the field of Service Studies. With the introduction of what has been called Service Dominant Logic a large proportion of the established theories related to service as a phenomenon has been challenged. From previously having been defined as something different from the tangible things we buy (goods); i.e. LÄS MER
5. Beyond the Product – Enabling design services in small and medium sized enterprises
Sammanfattning : While the design industry is moving into new domains, it seems that potential customers do not always understand how the designer can contribute beyond the aesthetically appealing product. The overall purpose of this thesis is to expand our understanding of design as an enabling service in the context of small and medium sized enterprises. LÄS MER