Sökning: "value of hospitality"

Visar resultat 1 - 5 av 7 avhandlingar innehållade orden value of hospitality.

1. 1. Värdeskapande gästfrihet : Hur gästfrihet som värde ramas in, etableras och förhandlas i hotellbranschen

   Författare :Jörgen Eksell; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value creation; value co-creation; value-in-use; value of hospitality; value transition; value-in-context; value proposition; symbolic interactionism; service management; service studies; hospitality; hotel industry;

   Sammanfattning : Research in service management and marketing has in the past decade highlighted the concept of value creation. In service organizations value creation is described as a process in which the customer uses a company's value proposition in a meaningful way. LÄS MER

3. 2. To Be or Not to Be . . . : Brand Affiliation in the Hotel Industry

   Författare :Mats Carlbäck; Örebro universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Hotel Industry; Hotels; Intangible Asset Value; Valuation; Consortia; Brand Value; Constructive Approach;

   Sammanfattning : A large proportion of any business’s value comprises intangible assets, and for many businesses a considerable part of these assets' value is attributable to brands with which businesses affiliate. In light of increasing affiliation of hotel properties with hotel chains and the increasing importance of branding in the hospitality industry, senior managers/owners should be aware of the importance of concepts such as brand equity and brand value and, better yet, incorporate them into their strategic decision-making processes. LÄS MER

4. 3. To Be or Not to Be… - Brand Affiliaton in the Hotel Industry : – Brand Affiliation in the Hotel Industry

   Författare :Mats Carlbäck; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Hotel Industry; Hotels; Intangible Asset Value; Valuation; Consortia; Brand Value; Constructive Approach;

   Sammanfattning : A large proportion of any business’s value comprises intangible assets, and for many businesses a considerable part of these assets' value is attributable to brands with which businesses affiliate. In light of increasing affiliation of hotel properties with hotel chains and the increasing importance of branding in the hospitality industry, senior managers/owners should be aware of the importance of concepts such as brand equity and brand value and, better yet, incorporate them into their strategic decision-making processes. LÄS MER

5. 4. Building Employer Brands: The Employee Perspective

   Författare :Anna Näppä; Maria Ek Styvén; Tim Foster; Tom Baum; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Employer Branding; Co-creation; Employment Value Proposition; Tourism and Hospitality; Employer Attractiveness; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Employer branding, or the creation and communication of an identifiable identity as an employer, has become a buzzword that interests both practitioners and researchers. Employer branding is considered a key tool for attracting, developing, and retaining the best employees and is believed to be the answer to the so-called “war for talent”. LÄS MER

7. 5. On Consumer Experiences and the Extraordinary

   Författare :Sandhiya Goolaup; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumers’ lived experience; extraordinary experience; food; mundane experience; value creation; interpretative research;

   Sammanfattning : In today’s society, consumers are increasingly looking for experiences that are hedonic, positively intense, and intrinsically enjoyable, or what is called an extraordinary experience. Although, extraordinary experience as a concept has been gaining importance in consumer research, it still lacks both theoretical and empirical development. LÄS MER