Sökning: "advertising market"

Visar resultat 1 - 5 av 33 avhandlingar innehållade orden advertising market.

1. 1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

   Författare :Michael Funke; Dan Bäcklund; Magnus Eklund; Thomas Pettersson; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

   Sammanfattning : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. LÄS MER

3. 2. Market transparency

   Författare :Arvid Nilsson; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : The starting point in industrial organization is the notion of perfect competition. In a market with perfect competition, everything is transparent. In particular, there is perfect information about price, product value and firms' actions. This dissertation deals with exceptions from the world of perfect competition. LÄS MER

4. 3. Marknadens väv : Svenska mekaniserade bomullsväverier i distribution och försäljning 1850-75

   Författare :Pernilla Jonsson; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Economic history; Textile; cotton; market; distribution; marketing channels; sale-practices; advertising; Sweden; 19th century; industrialisation; Ekonomisk historia; Economic history; Ekonomisk historia; Ekonomisk historia; Economic History;

   Sammanfattning : The breakthrough for mechanized weaving in Sweden occured during the 1850's. Rapidly increasing quantities of cotton-textiles had to reach customers in a country with a scattered population and substansial social and economic differences between various parts of the country. LÄS MER

5. 4. En tidning i tiden? Metro och den svenska dagstidningsmarknaden

   Författare :Ingela Wadbring; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Metro; free daily newspaper; commuter paper; newspaper market; readership market; advertising market; audience; circulation; penetration; newspaper organization;

   Sammanfattning : From the time the free daily newspaper Metro was introduced in Stockholm in 1995 until the autumn of 2002, Metro International has expanded its free paper operations to 25 locations worldwide. Other companies have since then launched similar newspapers – over 80, in fact. LÄS MER

7. 5. I marknadens öga : Barn och visuell konsumtion

   Författare :Johanna Sjöberg; Bengt Sandin; Anna Sparrman; Karin Ekström; Linköpings universitet; []
   Nyckelord :Children; childity; advertising; visual culture; visual consumption; critical discourse analysis; consumer society; Barn; barnighet; reklam; visuell kultur; visuell konsumtion; konsumtionssamhälle; kritisk diskursanalys;

   Sammanfattning : Barn är konsumenter, får reklam riktad till sig och syns i reklam. Men om det är rätt och på vilka sätt det bör ske ger upphov till diskussion, såväl i som utanför akademin. LÄS MER