Sökning: "consumer history"
Visar resultat 1 - 5 av 55 avhandlingar innehållade orden consumer history.
1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971
Sammanfattning : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. LÄS MER
2. Dress Matters : Clothes and Social Order in Tallinn, 1600-1700
Sammanfattning : This dissertation explores the relationship of clothes and social order in early modern Europe. The period has often been characterised as inert and immobile, with especially middling and poorer people living in a sartorially drab world, but a number of historians have demonstrated that it was also a period of profound material change, with consumer demand, democratisation of fashion and global trade engendering cosmopolitan sensibilities earlier than thought. LÄS MER
3. Stoutwear and the Discourses of Disorder : Constructing the Fat, Female Body in American Fashion in the Age of Standardization, 1915-1930
Sammanfattning : This dissertation examines how fashion media discourses created the conditions through which the fat, female body was both known and constructed within the context of the early large-size garment industry in the United States, or what between the years 1915 and 1930 was known as “stoutwear.” Drawing on a wide array of media sources, including women’s and fashion magazines, trade journals, catalogs and style guides, and employing Michel Foucault’s archaeological method, the dissertation examines the productive nature of fashion discourse in the construction and constitution of the fleshy body, or how the discourses of stoutwear brought order to the disorderly, fat, female body. LÄS MER
4. Historielärobokens föreställningar : Påbjuden identifikation och genreförändring i den obligatoriska skolan 1870–2000
Sammanfattning : This thesis sets out to address the question: How is Swedish history put forward as expected identification in history textbooks for the years of compulsory schooling and how did this change during the period 1870-2000? This question is legitimate since the writing of history is a form of meaning-creation that is built through the merging of different components (place, time, actors, objectives, etc.) into a coherent narrative. LÄS MER
5. Drömmars värde : Varuhus och lotteri i svensk konsumtionskultur 1897-1939
Sammanfattning : The dissertation explores ideas about consumption in general and about consumer dreams in particular in early twentieth century Sweden. This is done in an analysis of two specific consumer environments –- the department store and the lottery. LÄS MER
