Sökning: "Philip Ahlbom"
Hittade 1 avhandling innehållade orden Philip Ahlbom.
1. How technology is evolving in-store shopping behaviors: Evidence from the field
Sammanfattning : Walking into a bricks-and-mortar store today is anything but offline. Technological marketing devices greet shoppers in practically every step of their shopping trip, wherever they go. The idea of these types of shopper-facing retail technologies is to add value to the shopper in different ways. LÄS MER
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