Sökning: "Philip Ahlbom"

Hittade 1 avhandling innehållade orden Philip Ahlbom.

  1. 1. How technology is evolving in-store shopping behaviors: Evidence from the field

    Författare :Philip Ahlbom; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Walking into a bricks-and-mortar store today is anything but offline. Technological marketing devices greet shoppers in practically every step of their shopping trip, wherever they go. The idea of these types of shopper-facing retail technologies is to add value to the shopper in different ways. LÄS MER