Financial performance measurement supporting the transition towards circular business models

Sammanfattning: Financial performance measurement plays an important role in leading decision-makers through strategic innovation, such as business model innovation. To convey relevant information, it is important that the practices used to measure financial performance are appropriate to what is being measured. This thesis focuses on the financial performance measurement supporting the transition towards circular business models (CBMs), which has been under-researched. More specifically, this thesis aims to identify the key practices that enable the financial performance measurement of CBMs and support the transition from linear business models to CBMs. Additionally, it seeks to contribute with insights about the financial outcomes of CBMs in the context of sustainable-oriented technologies.This thesis consists of a compilation of three papers, a systematic literature review and two empirical studies. The outset of this thesis lies in the systematic literature review, which examines the financial aspects addressed in CBM literature and in relation to the transition towards CBMs. The empirical studies examine the financial performance measurement practices that support the transition towards two different types of CBMs, namely result- oriented CBMs and sufficiency-driven CBMs. Both studies are based on an action case study, which involved collaborative development of financial performance measurement tools with practitioners from the manufacturing industry.The results of this thesis emphasize the customer-centric aspect of financial performance measurement of CBM. The key practices identified by this thesis suggest considering costs involved in customer-value creation when measuring performance. The findings also highlight the importance of taking the offering perspective for defining the cost structure and engaging with customers early in the transition to reduce uncertainty about future cash flows and hidden costs. Life Cycle Costing (LCC) is proposed as a measurement technique. However, the results suggest adapting the LCC perspective, by addressing providers’ or users’ cost, to satisfy the different needs of decision makers. To cover the long-term returns of the CBM offering, multiple use cycles of the offering and of its underlying assets should be considered in the LCC. In terms of cost management, the findings of this thesis suggest an outside-in approach to reduce costs while enhancing customer value creation and re-creation. Finally, this thesis underscore the necessity of employing the recommended practices from various evaluation perspectives to bolster the iterative transition process toward CBMs.Regarding the financial outcomes of CBMs, this thesis shows that the transition towards CBMs in the context of sustainability-oriented technologies holds promising financial advantages for both providers and customers. Technological innovation and retained product ownership contribute to improving the financial performance of CBMs.