Sökning: "customer relationship"

Visar resultat 21 - 25 av 116 avhandlingar innehållade orden customer relationship.

1. 21. Adaptations of Products to Customers' Use Contexts

   Författare :Fredrik Skarp; Chalmers tekniska högskola; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; resources; relationship; product development; adaptations; steel industry;

   Sammanfattning : This thesis deals with a suppliers efforts to make customers in industrial markets use new products where the supplier and customer have no previous business exchange. It takes a supplier perspective and studies products with more advanced features that compared to those currently used offer new opportunities for the customer. LÄS MER

3. 22. Determinants in the adoption of a customer relationship management system : a study among bank managers

   Författare :Joseph Vella; Victoria Crittenden; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Elektronisk handel; Electronic Commerce;

   Sammanfattning : Customer relationship management, better known as CRM, has become synonymous with business practices nowadays. Technology advancement has made it both possible and feasible for organizations to develop individual and intimate business relationships with their customers, irrespective of the size of their customer base or geographic dispersion. LÄS MER

4. 23. Value creation and loyalty in exchange relationships : a dynamic perspective

   Författare :Claes Gunnarsson; Claes Hultman; Lars Hallén; Jörgen Elbe; Örebro universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Industrial marketing; Value creation; Shortfall; Loyalty; Business relationship; Trust; Commitment; Customer satisfaction.; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business studies; Företagsekonomi; Business Studies; Företagsekonomi;

   Sammanfattning : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. LÄS MER

5. 24. Credit Intelligence in Banks - Managing Credit Relationships with Small Firms

   Författare :Katarina Svensson Kling; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; small firm; service; network; interaction; decision style; information management; relationship; Credit management; credit intelligence; bank; Management of enterprises; Företagsledning; management;

   Sammanfattning : The competition in the banking industry has during the last decades been intensified resulting in smaller interest margins. As a consequence, the resources spent on each credit customer have had to be decreased, resulting in less interaction and a perceived limited access to valuable information. LÄS MER

7. 25. Financial Advisory Services : Exploring relationships between consumers and financial advisors

   Författare :Inga-Lill Söderberg; Kent Eriksson; Misse Wester; Mats Edenius; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; financial advice; conusmer finance; financial services; financial decisioin making; risk perception; relationship; working alliance;

   Sammanfattning : The need for more knowledge about different aspects of financial advisory services has been highlighted by scholars of many disciplines, and calls for more in-depth studies of this practice have been put forward. The purpose of this thesis is to answer this call and, thereby, enhance knowledge about financial advisory services and the provision and receipt of advice occurring in a face-to-face encounter between a professional advisor and a consumer. LÄS MER