Sökning: "customer involvement"

Visar resultat 6 - 10 av 43 avhandlingar innehållade orden customer involvement.

  1. 6. The Customer's Role in New Service Development

    Författare :Bodil Sandén; Anders Gustafsson; Bo Edvardsson; Lars Witell; Bernd Stauss; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; New Service Development; Service Innovation; New Product Development; Customer Involvement; User Involvement; Market Research; Market Orientation; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Sammanfattning : Given today’s industry dynamics, new service development is becoming increasingly important to the competitiveness, growth, and survival of organizations. Unfortunately, new service development has proven to be a complex and difficult task. LÄS MER

  3. 7. Customer-perceived Value in Business Relationships

    Författare :Catarina Bovik; Per Norling; Christian Berggren; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer-perceived value; Total service offering; Business-to-business relationship; Commercial aircraft engine maintenance industry; Case study; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Sammanfattning : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. LÄS MER

  4. 8. Supplier Involvement in Product Development: A Supplier Perspective

    Författare :Filip Flankegård; Glenn Johansson; Anna Granlund; Peter E. Johansson; Anna Öhrwall Rönnbäck; Mälardalens universitet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; supplier involvement; supplier integration; supplier collaboration; NPD; manufacturing company; Innovation and Design; innovation och design;

    Sammanfattning : This thesis explores the supplier perspective of supplier involvement in product development. Supplier involvement in product development is crucial for many companies to increase resource flexibility, access competence, reduce costs and time to market, among others. LÄS MER

  5. 9. Understanding Solution Quality

    Författare :Elisabeth Johansson; Lars Witell; Mattias Elg; Henrik Ekrisson; Linköpings universitet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Solution quality; solutions; quality dimensions; servitization; customer involvement;

    Sammanfattning : The integration of services and products into solutions can open up new business opportunities for firms. This thesis concerns how firms can provide solutions that are perceived as high quality. Solutions are often provided over several years, which implies a changed customer relationship compared to product provisions. LÄS MER

  7. 10. Early Involvement of Industrial Designers in Product Development: Exploring Motives and Challenges

    Författare :Lisa Carlgren; Chalmers tekniska högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Customer understanding; Capability; Front end; Collaboration; Product development; Facilitation; Industrial design;

    Sammanfattning : The ability to develop and market products that customers value determines a firm’s competitiveness, and product development that aims at competitive advantage must addressdevelopment efficiency in a conscious way. From a strategic point of view, improvements in the early phases of product development, before a development project is launched, areemphasized, and there is a need to study the best way to organize front end teams, and what personal qualities are likely to facilitate front end performance. LÄS MER