Sökning: "Catarina Bovik"
Hittade 1 avhandling innehållade orden Catarina Bovik.
1. Customer-perceived Value in Business Relationships
Sammanfattning : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. LÄS MER
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