Sökning: "Customer understanding"
Visar resultat 1 - 5 av 283 avhandlingar innehållade orden Customer understanding.
1. Customer Rituals : Ethnographic explorations of wine rituals with families and friends
Sammanfattning : Marketers are increasingly adopting rituals as a powerful technique to spur product engagement and enhance customer value creation. From a customer perspective, rituals and value creation may entail broader purposes and meanings that go beyond the company’s intentions. LÄS MER
2. Brand Architecture from Above : Understanding the Customer Disconnect
Sammanfattning : Global business is transforming. Information technology in general, and the Internet specifically, has globalized business and empowered the consumer with more information and choice than ever before. Consequently, academic research into brand portfolios and brand architecture is faced with new challenges to reflect this changing reality. LÄS MER
3. Creating customer value in commercial experiences
Sammanfattning : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. LÄS MER
4. Health Care Customer Creativity
Sammanfattning : Crafting and stimulating service innovation is considered a main research priority and remains a challenge for service providers. One suggested component of stimulating service innovation is customer creativity. LÄS MER
5. Understanding Solution Quality
Sammanfattning : The integration of services and products into solutions can open up new business opportunities for firms. This thesis concerns how firms can provide solutions that are perceived as high quality. Solutions are often provided over several years, which implies a changed customer relationship compared to product provisions. LÄS MER