Sökning: "bundling services"

Visar resultat 1 - 5 av 9 avhandlingar innehållade orden bundling services.

  1. 1. Essays on strategic price bundling in retail banking

    Författare :Merja Mankila; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; price bundling; retail banking; strategic planning; effectiveness; relationship management; customer loyalty; conjoint a;

    Sammanfattning : The empirical motivation of this dissertation is the retail banks need to become more conscious about the profitability and pricing of their activities in a successively harder competitive environment. One of the largest threats for the retail banks has become the changed customer behaviour resulting in an increased split-banking and bank switching. LÄS MER

  3. 2. Enhancing the Industrial Service Offering : New Requirements on Content and Processes

    Författare :Christian Kowalkowski; Staffan Brege; Per-Olof Brehmer; Lars Witell; Linköpings universitet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial service offerings; Bundling; Customer relationships; Process interfaces; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

    Sammanfattning : The overall purpose of this thesis is to describe and analyse how capital goods manufacturers can enhance their industrial service offering.The theoretical basis of this research is found in services marketing, recognising co-creation of value, that the service process is an open production system and that the customer determines value as the manufacturer can only offer value propositions. LÄS MER

  4. 3. Efficient Winter Road Maintenance : A Study of Technical and Contractual Issues

    Författare :Adel Abdi; Hans Lind; Björn Birgisson; Lars Silver; KTH; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; climate; road climate and weather; road surface roughness; road friction; winter tyre; winter maintenance tools; RWIS; weather station; winter maintenance; contract type; road maintenance contract; winter maintenance contract; partnering; strategic alliance; public procurement; tender; incentives; bundling services; payment mechanism; remuneration models; Civil and Architectural Engineering; Byggvetenskap;

    Sammanfattning : Since ancient times, roads have tied people and cultures together. Roads have been createdwith the aim of facilitating trade and cultural exchange among different regions in the world. LÄS MER

  5. 4. Improving the Efficiency of Public Procurement : Empirical evidence using micro-level contract data

    Författare :Ivan Ridderstedt; Hans Lööf; Jan-Eric Nilsson; Kristofer Odolinski; Sofia Lundberg; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public procurement; public sector efficiency; auction design; award mechanisms; bundling; transport infrastructure; public transport; Nationalekonomi; Economics;

    Sammanfattning : Among OECD countries, close to one-third of government expenditure is allocated using public procurement. This implies that the skill of public authorities in handling the procurement format has a significant impact on how much the public sector accomplish in relation to their goals and responsibilities. LÄS MER

  7. 5. High level modeling and evaluation of multi-channel services

    Författare :Shang Gao; John Krogstie; Guttorm Sindre; Andreas Lothe Opdahl; Norway Trondheim Norwegian University of Science and Technology; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES;

    Sammanfattning : The objective of this thesis is two-fold: (1) to study potential factors which influence users’ adoption of mobile services, and (2) to study important factors to construct a business process support system in a mobile setting. Consequently, this thesis consists of the following two research artifacts. LÄS MER