Sökning: "Bundling"

Visar resultat 1 - 5 av 33 avhandlingar innehållade ordet Bundling.

1. 1. Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction

   Författare :Erika Knutsson; Agneta Marell; Helena Renström; Anders Gustafsson; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Bundling; value; consumer decision making; complementarity; preferences; satisfaction; experiments; företagsekonomi; Business Studies;

   Sammanfattning : It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. LÄS MER

3. 2. Essays on strategic price bundling in retail banking

   Författare :Merja Mankila; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; price bundling; retail banking; strategic planning; effectiveness; relationship management; customer loyalty; conjoint a;

   Sammanfattning : The empirical motivation of this dissertation is the retail banks need to become more conscious about the profitability and pricing of their activities in a successively harder competitive environment. One of the largest threats for the retail banks has become the changed customer behaviour resulting in an increased split-banking and bank switching. LÄS MER

4. 3. Dynamics of corporate strategy from a value chain perspective : A study of the Swedish telecom and construction industries during the 90’s

   Författare :Andes de Paula; Staffan Brege; Øivind Revang; Linköpings universitet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; telecommunication; construction; modularization; systemization; industry; systems sales; inside-out; outside-in; corporate; SBU; functional; strategy; context of strategy; strategic change; content of strategy; process of strategy; value chain; value constellation; bundling; unbundling; outsourcing; merger and acquisitions; M A; Industrial engineering and economy; Industriell teknik och ekonomi;

   Sammanfattning : Changes in sectors and industries have brought new challenges to corporations as well as been important driving forces for the dynamics in strategy at the corporate level. With the dramatic developments of the 1990’s in mind, such as multilateral free-trade agreements, liberalization, privatization, sharp industry growth/decline, increased competition and globalization, in particular within the telecom and the construction industry, this study contributes to describing and understanding strategic change at the corporate level as well as changes in the division of work within value chains. LÄS MER

5. 4. Improving the Efficiency of Public Procurement : Empirical evidence using micro-level contract data

   Författare :Ivan Ridderstedt; Hans Lööf; Jan-Eric Nilsson; Kristofer Odolinski; Sofia Lundberg; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public procurement; public sector efficiency; auction design; award mechanisms; bundling; transport infrastructure; public transport; Nationalekonomi; Economics;

   Sammanfattning : Among OECD countries, close to one-third of government expenditure is allocated using public procurement. This implies that the skill of public authorities in handling the procurement format has a significant impact on how much the public sector accomplish in relation to their goals and responsibilities. LÄS MER

7. 5. Incentives and choice of construction technique

   Författare :Lena Borg; Hans Lind; Stellan Lundström; Per-Erik Eriksson; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Service-led construction; bundling; PPP; PFI; Construction contracts; technical innovation; Business and economics; Ekonomi;

   Sammanfattning : .... LÄS MER