Sökning: "Industrial service offerings"

Visar resultat 1 - 5 av 16 avhandlingar innehållade orden Industrial service offerings.

1. 1. Managing the Industrial Service Function

   Författare :Christian Kowalkowski; Per-Olof Brehmer; Maria Holmlund-Rytkönen; Linköpings universitet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial service offerings; service function; manufacturing firms; ICT; customer relationships; value; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

   Sammanfattning : During the past decade, growing attention has been given to industrial service offerings in the marketing literature as well as in many manufacturing firms. This phenomenon is often described as a goods-services transition, in which companies increasingly turn to the provision of industrial services in order to achieve competitive advantage, such a closer customer relationships and higher profit margins. LÄS MER

3. 2. Enhancing the Industrial Service Offering : New Requirements on Content and Processes

   Författare :Christian Kowalkowski; Staffan Brege; Per-Olof Brehmer; Lars Witell; Linköpings universitet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial service offerings; Bundling; Customer relationships; Process interfaces; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

   Sammanfattning : The overall purpose of this thesis is to describe and analyse how capital goods manufacturers can enhance their industrial service offering.The theoretical basis of this research is found in services marketing, recognising co-creation of value, that the service process is an open production system and that the customer determines value as the manufacturer can only offer value propositions. LÄS MER

4. 3. Customer-to-customer roles and impacts in service encounters

   Författare :Linda Lee; Esmail Salehi-Sangari; Ian P McCarthy; Gerard Prendergast; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Service encounters; group service encounters; customer-to-customer interaction; customer cohort climates; other customers; service operations; online reviews; Industriell ekonomi och organisation; Industrial Engineering and Management;

   Sammanfattning : This thesis investigates customer-to-customer roles and impacts in the context of service encounters. This topic is studied from two angles: customer interactions during group service encounters and customer perceptions post service encounters. LÄS MER

5. 4. Sustainability-as-a-Service: Advancing digital servitization for industrial sustainability

   Författare :Clarissa Alejandra González Chávez; Chalmers tekniska högskola; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; sustainability; sustainability-as-a-service; case studies; digital servitization;

   Sammanfattning : The expectations and requirements of companies in today’s world are higher than ever. With the increased urgency of achieving long-term sustainability, companies are increasingly exploring new business models that combine increasing digital capabilities with reaching sustainability objectives. LÄS MER

7. 5. Integrated Solutions in the Capital Goods Sector : Exploring innovation, service and network perspectives

   Författare :Charlotta Windahl; Christian Berggren; Nicolette Lakemond Ebbers; Andrew Davies; Linköpings universitet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Integrated solutions; Innovation; Capital goods; Industrial engineering and economy; Industriell teknik och ekonomi;

   Sammanfattning : With varying degrees of success, a number of firms in the capital goods sector are experimenting with different ‘integrated solutions’ initiatives. Integrated solutions include product innovations which enable increased process control that allows the optimisation of the customers’ processes, as well as business innovations which change the firms’ business models and customer approach. LÄS MER